In February 2020, the Company changed its name from Glance Technologies Inc. to Perk Labs Inc. and the operating company changed its name from Glance Pay Inc. to Perk Hero Software Inc.
Glance Pay will continue to operate until end of April 2020 so that users have time to redeem their in-app cash rewards before migrating over to the new Perk Hero platform.
The name change reflects the Company’s shift in strategy to move further into the customer loyalty app market and its efforts to craft a new identity that resonates with Gen Z and millennials.
We’ve discovered that Gen Z and millennials are our most active users of mobile payment. They’re the most engaged and adept app user demographic for this type of application. The Perk Hero brand more squarely targets Gen Z and millennials.
Businesses recognize the need to evolve with this demographic if they want to win them over as loyal customers. Our Company, too, is pivoting to reflect this new focus by launching a more Gen Z and millennial-friendly brand.